The current situation has caused a permanent shift in customer behavior. They’re now consuming services differently, are more comfortable with digital payments, expect contact-less deliveries, interact online with chatbots, to name a few. They now expect a seamless, consistent experience irrespective of whether they consume online or offline.
It’s critical for CIOs and CMOs to understand these changing expectations so that they can adjust to the new realities. Technology plays an essential role in delivering innovative customer experiences in the new normal.
How has customer behaviour changed and how can technology leaders act as catalysts to provide a seamless customer experience and enable organizational growth