Customers today have been looking for continuous newness. The product life span is becoming shorter and shorter. Customers’ tolerance levels are low and change service providers instantly. Internet and social media have become significant sources of information on the quality of products and services, significantly impacting customers’ purchase decisions. Customers expect services from anywhere, anytime, using any device (omnipresent). Most importantly, customers have been looking for unforgettable moments of experience, not just services.

Due to the internet of things, AI, ML, and other technologies, products like cars, equipment, machines, and others have become smart and can be monitored and controlled remotely with integrated predictive and preventive maintenance.

Hence incredible innovations are required in designing and introducing products and services aligning with the needs of the 4th and 5th industrial revolutions.

Join This Webinar To Understand The Below Mentioned:

Key Highlights:

  • How do digital engineering and technologies impact products and services?
  • How are the features of digital services and products different from traditional ones?
  • What is customer experience, and how to design and implement better experiences at each interaction point?
  • How to introduce products and services into the market in a shorter period?


Fill this form to view the webinar

BTBT-Digital Businesses - Products and Services Innovation-6jan-video

BTBT-Digital Businesses - Products and Services Innovation-6jan-video

Key Highlights:


Find out the challenges of making virtual meetings more effective

Discover technologies that can enhance participants’ productivity


Learn how to create a productive Work from Anywhere environment

Get insights on how to train participants on enhance their presence

Who should attend:

Founders/Chairman/Director/CEOs of startups and SMBs; CIOs/CTOs/IT Heads/Data Scientist/AI Experts/Chief Data Officers

Join this webinar to find out how to make a lasting impression in virtual meetings by empowering the Work from Anywhere environment.

Who Should Join:

CIOs/CTOs/CDOs/VP-IT/IT Decision makers

About the Speaker:

V Srinivasa Rao (VSR)
Chief Digital Advisor & Consultant | Author of Lean Digital Thinking |Chief Digital Officer | Chairman & MD, BT&BT | Chairman, Open Digital Innovation WG, IET India | Speaker | Author| Social Entrepreneur

V. Srinivasa Rao (fondly called VSR) has over 26 years of experience, out of which the past 8 years have been spent helping organizations digitize their businesses. VSR was instrumental in driving the digital charter of Tech Mahindra as de-facto Chief Digital Officer and provided leadership to transform 19 business units and 20 practice and delivery units.

VSR has defined the world’s first Digital Business Excellence standard called Lean Digital Thinking, wherein he helps CxOs, Business unit heads and leaders to identify their digital strengths and weaknesses to implement solutions and transformation roadmap by leveraging various digital technologies.



03:00 p.m

Welcome by CMR

03:05 p.m

Masterclass: Customer Management with Data Science
by Anish Nauhria Director, Data Science, American Express

03:35 p.m

Power Session: Driving Data Science Innovation with Z by HP
by Prerna Daga Business Development Manager for Data Science, HP

03:50 p.m


04:00 p.m

Thank you and Feedback