Technology driven convenience has changed how today’s consumers avail various services. It has shifted their preferences from visiting physical offices or stores to a model where they’d like to do everything from their preferred devices. Understanding this change in consumer behaviour is imperative for every company that provides services digitally in order to attract them.
This has become increasingly difficult since competition has increased and impacted customer loyalty. Digitally native businesses must think more strategically and leverage advanced technologies to better understand consumer actions. Only then can they enhance consumer experience, which will lead to increased loyalty and ultimately enhanced business outcomes.
Join this round-table discussion, exclusively for engineering and technology leaders of digitally native businesses, to have a healthy discussion around how to leverage the right technologies for understanding consumer behaviour in real-time in order to take the right action.
Head, Industry Intelligence Group CMR