On-Demand – Shaping immersive audio & video experiences on smartphones

With people being confined to their homes through the course of the pandemic, the smartphone has become the conduit for connectivity, collaboration and content consumption.

At CyberMedia Research (CMR), we have been focused on mapping consumer behavior in the new normal. As consumers spend extraordinary amount of time at home, content consumption (especially entertainment and infotainment) trends on mobile have rapidly evolved. Today’s youth seek on-demand video and audio content on their phones, preferring it over traditional TV.  Over the course of the pandemic, both short-form and long-form content consumption have grown. Movies, music and user-generated content are the preferred content genres. With increased time spent online, there is increased consumer yearning for enhanced smartphone experiences for consuming entertainment on mobile going forward.  

In a mobile-first nation, smartphone OEMs are constantly innovating and bringing forth new meaningful innovations to enable meaningful premium experiences for consumers.

Join us, as we dive-deep into insights from CyberMedia Research (CMR), and the implications for the future.